loving the dot com

The popularity of RSS is snowballing as more and more people are finding ways to read content faster and more conveniently, especially with the new compatibility now inside Internet Explorer 7

For those not in the know, RSS is a data format used to “publish frequently updated content” - basically, it’s a way of laying out what you’ve written so machines can pick it up without scraping it directly from your website. This can then be passed onto your readers in whatever format they choose. The advantage is that they can read your content in the most convenient way, without necessarily having to open their web browser (thanks to RSS Readers).

By default, Wordpress doesn’t have a way of tracking how many readers you have to your RSS feed - this is where providers like FeedBurner come in. FeedBurner has a whole load of tools for you to optimize your feed and see who’s actually reading it - plus they have some neat ways to let you publish ads in your feed.

The question is, how do you get your Wordpress installation to redirect your RSS feeds to FeedBurner? Well, there are a few ways you can do it but just to make your life much simpler OrderedList has created a great FeedBurner Plugin for Wordpress, which lets you easily configure your RSS redirects from your normal Wordpress options. All you need to do is upload the plugin to your plugins directory, set the URL you want it to redirect to and bingo, job done.

Check out the lovingthe.com RSS Feed redirect.